You've seen what ChatGPT can do.
But every time you use it, you have to explain your business from scratch.
Your industry. Your services. Your tone. Your ideal clients.
What if AI already knew all of that?
Are you tired of re-explaining your business to ChatGPT every session?
Do you wish you had an AI assistant that understood your specific niche?
Have you wondered how competitors seem to create content faster than you?
Are you intimidated by AI because you're not a "tech person"?
Good news: You don't need to code. You don't need technical skills.
You just need 4 hours and this guide.
What Exactly is a Custom GPT?
A Custom GPT is your own AI assistant built on top of ChatGPT.
You "train" it with your knowledge, your brand voice, and your specific use cases.
Once built, it works like having a team member who:
- • Knows your business inside out
- • Never takes a day off
- • Responds instantly, 24/7
- • Improves over time with feedback
Real examples:
- • A proposal writer that knows your pricing and packages
- • A customer support bot trained on your FAQ
- • A content creator that writes in your exact tone
- • An onboarding assistant for new team members
Build Your Custom GPT in 4 Steps
Define Your Use Case (30 minutes)
Start with ONE specific task. Not "help with everything." Pick the repetitive task that eats most of your time. Examples: email drafting, proposal writing, customer FAQs, content outlines.
Gather Your Training Materials (1 hour)
Collect examples of great work. Previous emails you've sent. Proposals that won deals. Content that performed well. Your service descriptions. Pricing details. FAQ answers. The more context, the better.
Create Your Custom Instructions (1.5 hours)
In ChatGPT, go to "Explore GPTs" then "Create." Write clear instructions: who the GPT is, how it should respond, what tone to use, what to include in outputs. Upload your training documents.
Test and Refine (1 hour)
Ask it questions. Give it tasks. When it gets something wrong, provide feedback in the instructions. Iterate until it feels like talking to a knowledgeable colleague.
Pro Tips for Better Results
Be specific about tone: Don't say "professional." Say "friendly but authoritative, like a trusted advisor."
Give examples of what NOT to do: "Never use emojis. Never promise specific results."
Include your objection handlers: Upload common questions and your best answers.
Set output formats: "Always structure proposals with: Overview, Approach, Timeline, Investment."
Test with edge cases: Ask weird questions to see how it handles them.
5 Custom GPTs Every Business Should Build
Writes follow-ups, proposals, and responses in your exact voice.
Answers common questions 24/7 based on your FAQ and policies.
Generates blog outlines, social posts, and ideas in your brand voice.
Answers new employee questions and explains processes.
Creates customized proposals based on client details and your packages.
Want a Custom GPT Built for You?
Building your first GPT is exciting. Building a system of interconnected GPTs that automate your entire business? That's transformative.
I build custom AI agents for businesses that want to scale without adding headcount.
Explore AI Automation SolutionsSee how custom AI agents can work for your specific business needs.